conjoint analysis


conjoint analysis
A statistical method that attempts to determine the relative importance consumers attach to salient attributes and the utilities they attach to the levels of attributes. The technique is based on the premise that products and services are made up of features or attributes that vary according to the identified preferences of consumers. The more dominant the interest in a particular attribute of a product, the higher will be the utility value given to it by actual or potential purchasers. It is widely used in marketing for various purposes, including concept identification of new products, competitive analysis, market segmentation, pricing, advertising, and distribution. See also utility theory

Big dictionary of business and management. 2014.

Look at other dictionaries:

  • conjoint analysis — UK US noun [C or U] MARKETING ► a way of finding out which particular combination of features, for example of a product or a service, is more important to someone than other combinations: »Conjoint analysis is based on the fact that the relative… …   Financial and business terms

  • Conjoint analysis — See also: Conjoint analysis (in marketing), Conjoint analysis (in healthcare), IDDEA, Rule Developing Experimentation. Conjoint analysis, also called multi attribute compositional models or stated preference analysis, is a statistical technique… …   Wikipedia

  • conjoint analysis — /kənˌdʒɔɪnt ə næləsɪs/ noun a research method aimed at discovering the best combination of features for a product or service, e.g. price and size …   Marketing dictionary in english

  • Conjoint analysis (marketing) — See also: Conjoint analysis, Conjoint analysis (in healthcare), IDDEA, Rule Developing Experimentation. Conjoint analysis is a statistical technique used in market research to determine how people value different features that make up an… …   Wikipedia

  • Conjoint analysis (in marketing) — NOTOC Conjoint analysis is a statistical technique used in market research to determine how people value different features that make up an individual Product or Service. The objective of conjoint analysis is to determine what combination of a… …   Wikipedia

  • Conjoint analysis (healthcare) — See also: Conjoint analysis (in marketing), Rule Developing Experimentation Contents 1 Why conjoint in healthcare market research? 2 Traditional conjoint models 3 Prescription based conjoint model …   Wikipedia

  • Conjoint analysis (in healthcare) — See also: Conjoint analysis (in marketing), Rule Developing Experimentation Why conjoint in healthcare market research?Pharmaceutical manufacturers need deeper and deeper market information they can rely on to make the right decisions and to… …   Wikipedia

  • Conjoint-Analyse — (CONsidered JOINTly – „ganzheitlich betrachtet“), auch Verbundmessung, Conjoint Measurement, Conjoint Analysis, multi attribute compositional models, Trade Off Analyse, ist eine multivariate Methode, die in der Psychologie entwickelt wurde. Dabei …   Deutsch Wikipedia

  • Conjoint Measurement — Conjoint Analysis, Verbundmessung; Verfahren zur Erklärung von Präferenzen aufgrund von Einzelurteilen (⇡ multivariate Analysemethoden). Ziel ist herauszufinden, welche Bedeutung einzelne Eigenschaften eines Produktes (z.B. Farbe, Geruch, Preis… …   Lexikon der Economics

  • Conjoint — Die Artikel Conjoint Analyse und Faktorieller Survey überschneiden sich thematisch. Hilf mit, die Artikel besser voneinander abzugrenzen oder zu vereinigen. Beteilige dich dazu an der Diskussion über diese Überschneidungen. Bitte entferne diesen… …   Deutsch Wikipedia